Most fashion stores want you to just shop. The Row on the other hand, wants you to linger.
Step inside any of their boutiques, and you’ll quickly realise—this isn’t a store. It’s a home. A mood. A point of view. And boy did they nail that!
The famous Mary-Kate and Ashley Olsen twins have built their brand around quiet luxury in fashion, but it’s the interiors—crafted with some of the world’s most celebrated designers—that turn the act of browsing into something more.
Take note of not just their effortless style but, that beautiful spiral staircase. Image via Habitually Chic.
Los Angeles – Mid-Century Calm in the City
Melrose Place, 2014. Instead of a shiny storefront, you find a discreet mid-century house, a reflective courtyard pool, and that rare feeling of permission to slow down.
Not your typical storefront. Images via Wallpaper.
Architect David Montalba and interior designer Courtney Applebaum treated the space like a personal residence—no big signage, no harsh lighting. Just Jean Prouvé tables, Poul Kjærholm chairs, a Lina Bo Bardi piece here, an antique textile there. Everything’s for sale, but also just right where it is. You’re not walking through a store—you’re walking through someone’s considered, lived-in dream.
New York – Townhouse Meets Modern Minimalism
2016 brought The Row to a three-story Upper East Side townhouse. With Jacques Grange at the helm, the design whispers rather than shouts. The palette is soft and neutral—until a Basquiat suddenly catches your eye.
That caramel brown sofa makes you want to dive right in! Images via Racked.
A clean looking marble spiral staircase connects each floor, with clothing, accessories, and home pieces unfolding room by room. By the time you reach the private salon at the top, you feel like you’ve been personally invited upstairs rather than sold to.
Paris – Raw Bones, Refined Mood
In Paris, on rue Mont Thabor, the Olsens took over a former restaurant and stripped it back to its essentials! Exposed stone arches. Original wood beams. Light pooling in just right.
As you enter you are met with the wooden Traineau chairs by Victor Courtray. Images via Vogue UK.
The furniture here is part design history, part emotional texture—Jean Prouvé, Michel Dufet, Victor Courtray. A small 1950s-inspired coffee bar anchors the space, making it feel like the chicest friend’s apartment you’ve ever been in.
Although each boutique is its own universe, the thread is always the same—spaces designed for being, not just buying, which is something I absolutely admire! It’s a reminder that in both fashion and interiors, what you leave out matters just as much as what you put in.