Ikea's Little Secret

A post definitely worth blogging about, and I'm sure by the end of it, your jaw would drop just as hard as mine did. Figuratively speaking of course.
I'm quite the fan of Ikea's products and I'm constantly checking their website for anything new or suitable enough for our home. And I was shocked at their latest reveal on how they showcase their goods through their catalogue. Believe it or not, but the majority of their images are produced on a computer. Yes, a computer. They conclude that it works out better for them as it is a lot more cost effective and eco-friendly. What a strategy huh? But not to worry, as they reassured us that they try the best they can to imitate the actual product they are selling. Take a look below at the digitally generated photos and share your thoughts on the matter.

[Images via Ikea]