Alexander Nowotny: Hofstede Optiek

Designed by architect Alexander Nowotny and located in Hague, Netherlands, this retail space is set to emanate leisure and mysterious attraction. When looking at the interiors from the facade, you notice that the curvy build from floor to ceiling highlights the elements and depth of the area, succeeding in enticing customers to walk in and making it more of an experience for them. 
My favorite part would have to be the use of LED lights and mirrors within the space, it emphasizes and magnifies the organic shaped structure they have going on, which I feel, makes it even more inviting. 

[Images via Contemporist]